NBL Expands Global Reach

The global reach of the Hungry Jack’s NBL is set to swell after a landmark agreement with world's leading sports entertainment platform, DAZN.

DAZN will become the key European distributor of NBL content across major European territories, with the game to be aired on more television stations across the continent. 

European basketball fans will also be able to engage with more NBL content throughout DAZN’s rich multi-dimensional, multi-screen digital experience. 

DAZN will also become the distributor of the NBL in Canada, providing Canadian fans the same benefits and content.

“We are extremely pleased to have reached an agreement with an operator such as DAZN to distribute our content throughout some of Europe’s major territories and Canada,” NBL Chief Commercial Officer Brad Joyner said.

“The NBL is the second best league in the world and attracts players from across the globe. We have a strong European and Canadian following and this partnership will enhance our offering for that passionate fanbase. 

“Aligning with DAZN displays the unprecedented interest in the NBL both domestically and internationally, and we look forward to continuing to grow our global reach.”

‘‘We are incredibly excited to be entering this partnership with the NBL,” Veronica Diquattro, Ceo DAZN Global Markets said. 

“We look forward to broadcasting the games on DAZN and bringing fans and subscribers in Europe top courtside action from one of the best basketball leagues in the world.”