Foot Locker Invests Further Into Local Basketball

The Hungry Jack’s National Basketball League (NBL) is delighted to announce a new partnership with Foot Locker, the world’s leading retailer in sneaker and youth culture.

The Foot Locker partnership will be headlined by a Player of the Game sponsorship which will extend across all 2021/22 regular season games and the NBL Finals.

The deal expands on Foot Locker’s existing multi-year commitment to the Coles Express NBL1 - a partnership that has also seen Foot Locker provide support through sponsorship funding and Player of the Game rewards in all NBL1 conferences.

“We are thrilled to welcome Foot Locker to the NBL family this season,” NBL Chief Commercial Officer Brad Joyner said.

“Foot Locker is an iconic brand in basketball culture and are the world’s leading basketball, sneaker and youth culture retailer. It makes perfect sense for the NBL to align with such a global and important brand to the sport.”

“The Foot Locker Player of the Game partnership is an endorsement of the world-class talent playing in the NBL. We are excited to begin this long journey with Foot Locker.” 

Fans and hoop-loving families across Australia and New Zealand will also have opportunities to engage in Foot Locker promotions and prize giveaways throughout the season.

“Foot Locker is fuelled by a store team that is hugely passionate about basketball and basketball culture,” said Brendan Graham, Foot Locker Senior Director of Marketing Asia Pacific and a former Brisbane Bullets and Singapore Slingers development athlete. 

“We’ve enjoyed witnessing the upward trajectory of the NBL and are excited to now add further value to the players and fans of the NBL, by building on our existing involvement at the NBL1 level”.

Foot Locker can be followed on Instagram at @footlocker_au and @footlocker_nz

Player of the Game and promotional announcements will be made across the NBL’s broadcast and social channels.

About Foot Locker 

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep. With approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia, and New Zealand as well as websites and mobile apps, the Company's purpose is to inspire and empower youth culture around the world, by fuelling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York. For additional information please visit www.footlocker-inc.com.