NBL Gains More Insight With GTG

Fans of the Hungry Jack’s National Basketball League (NBL) will be able to dive deeper into the competition than ever before with GTG Network providing new insights into player and team performances.

GTG Network is a global leader in automated content, analytics and gamification, and will transform the NBL’s broadcast product and digital content, offering greater coverage with unique and consumable information, gathered through high-level technology.

GTG Network will leverage its proprietary content engine that utilises trillions of pieces of data to produce highly engaging content and unprecedented insights for all NBL supporters.

“We are always looking for new and innovative ways to engage with our fans through cutting edge technology and GTG is a fantastic solution for us and widely used by the best sporting leagues in the world,” NBL Chief Commercial Officer, Brad Joyner, said.

“This new and exciting partnership with GTG Network will unlock a whole new world of analysis and insights and will transform the way our fans view the game, our broadcast and other content.

“Fans will discover new ways to engage with the game and discover trends, information, and historical milestones about their favourite teams and players.

“We look forward to seeing the GTG Network elevate the NBL and are confident this is just the start of a long and successful partnership.”

GTG Network has partnered with the biggest names in sports and entertainment globally, and is recognised for delivering bespoke products that generate large-scale consumer engagement.

GTG Network was founded in 2012 and is headquartered in Melbourne with over 180 employees around the world.

“We are delighted to be partnering with the NBL, one of the leading basketball leagues around the world,” Nathan Rothschild, CEO of GTG Network, said.

“This partnership is built on creativity and innovation, where we'll be delivering a completely new experience for basketball fans through data and statistical insights.

“Our proprietary content engine is without peer in the creation of deep-dive analytics and content in the sporting arena. We look forward to delivering these insights to fans of the NBL.”

The 2023/24 Hungry Jack’s NBL Season begins on Thursday, September 28, when Melbourne United hosts the South East Melbourne Phoenix at John Cain Arena.

About GTG Network
Melbourne-based GTG Network was founded by Nathan Rothschild (CEO), Brett Cosgriff (CCO) and Jared Hopping (CPO). GTG creates customised products that generate large-scale consumer engagement through data analytics and gamification. GTG Network’s globally recognised flagship product is a proprietary content engine that leverages trillions of pieces of data to produce highly engaging content and unprecedented insights for any sports fan. GTG Network has over 180 employees around the world and has previously secured venture capital funding.