Nothing but net: Liberty Financial partners with NBL

07 Oct 2026

Liberty Financial's branding will feature on the three-point line at every Hungry Jack's NBL27 game through to the Finals under a new partnership with the League.

By

NBL.com.au

The National Basketball League (NBL) on Wednesday announced leading non-bank lender Liberty Financial as an Official Partner.

Bringing together a shared passion for connecting with Australians, the new partnership will see Liberty Financial become a prominent part of the NBL game-day experience throughout the 2026-27 season.

As part of the partnership, Liberty Financial's brand will feature on the three-point line decals at every NBL regular season game through to the NBL Finals, putting the brand at the heart of the action when some of the League's biggest stars step up from beyond the arc.

Liberty Chief Executive Officer, James Boyle, said the announcement reflects Liberty's commitment to supporting sport and the communities it brings together.

“We're delighted to partner with the NBL and reconnect with a sport that has a culturally diverse national footprint,” Boyle said.

That ability to bring people and communities together is a big part of what makes this partnership such a great fit for Liberty.

“We're proud to support competitions that inspire people to challenge themselves, work together and strive for success.

“We're particularly excited to be involved with the NBL while engaging with fans across the region.”

NBL Group Chief Executive Officer, David Stevenson, added, “Liberty Financial has a strong track record of backing Australian sport, and we're delighted to welcome them to the NBL.

“The three-point line is where so many of our most memorable moments happen, and there's no better place for Liberty Financial to be part of the game.

“This partnership represents a shared commitment to elevating the League, with Liberty Financial helping us connect with fans across the country, and I want to personally thank James Boyle and the team at Liberty Financial for their support.”

The Hungry Jack's NBL27 Season is underway, with Liberty Financial on court at every regular season game through to the NBL Finals.

Catch every game live on ESPN and download the NBL App to stay connected all season long.