NBL taps Sportradar to elevate the game

The National Basketball League (NBL) is proud to announce a new, multi-year agreement with Sportradar (NASDAQ: SRAD), a leading global sports technology company focused on creating immersive experiences for sports fans. Under the agreement, Sportradar will serve as the exclusive distributor of the league’s official data and AV content, including live game streams, to its global network of clients, while also leveraging its industry-leading technologies to further strengthen and expand the league.

Sportradar will enhance the value of official data by applying its AI-powered technology to deliver innovative solutions that bring fans closer to the action, protect the integrity of the game and elevate performance on the court. Specifically, Sportradar will create dynamic basketball content across broadcast, digital, and in venue channels to deepen fan engagement; deploy its best-in-class integrity services, including Universal Fraud Detection System (UFDS AI), to monitor global betting activity as well as provide investigative support; and, deliver real-time analytics and deeper insights from game data to help clubs, coaches, and players improve performance.

NBL Group CEO David Stevenson said:

“This strategic agreement marks an important step forward in the NBL’s mission to deliver a premier basketball experience for fans, athletes, and stakeholders around the world. We look forward to working with Sportradar to create a richer, more dynamic basketball experience across every touchpoint for our global audience.”

Ben Turner, Sportradar’s Head of Sports Content and Partnerships APAC and Head of Global Basketball, added:

“We are pleased to work with the NBL, one of the fastest growing and most innovative basketball leagues in the world, to unlock new opportunities that grow the game. Together, we are advancing the way the game is experienced, played and protected.”