Heinz joins the NBL as an official partner

The National Basketball League (NBL) has today announced Heinz Australia (Heinz) as an official partner, bringing one of Australia and New Zealand's most recognised brands into the league ahead of the Hungry Jack's NBL27 Season.

The partnership will see Heinz integrated across the NBL's biggest touchpoints with fans, from courtside branding at NBL regular season games through to a presence in the league's pre-game broadcast coverage. Heinz will also feature at HoopsFest Perth, the NBL's festival of basketball, and will connect with fans directly through NBL social channels across the season.

NBL Chief Commercial Officer Samantha Green said the partnership reflected the growing appeal of the league to major Australian brands.

"Heinz products take centre stage on dinner tables right across the country, and we're proud to welcome them into the NBL family.

"This partnership is about putting Heinz in front of our fans in a way that feels natural and authentic, whether that's courtside at our games or as part of the HoopsFest family experience.

"We're looking forward to a fun season together!"

Read more >> How to watch 13 NBL games in 9 days. Starts Saturday, September 19

Heinz Chief Marketing Officer Michael Magee said the NBL partnership marks an exciting milestone in the brand's growing focus on sporting occasions and game day experiences.

"At Heinz, we're focused on building meaningful connections with consumers through the occasions that matter most, and game day is a key part of that.

"The NBL's rapid growth, highly engaged fan base and strong game day culture make it a natural partner for Heinz as we continue to build our connection to sporting occasions across Australia and New Zealand.

"We're excited to work with the league to create memorable fan experiences and reinforce that, on game day, it has to be Heinz."

The NBL season tips off on September 19.

Catch every game live on ESPN and download the NBL App to stay connected all season long.