Australian trailblazers Step One partner with NBL

The National Basketball League (NBL) has taken an exciting step, announcing Step One, Australia’s trailblazing underwear brand, as its Official Underwear Partner.

Step One, renowned for its sustainable, ethically made underwear, brings its ethos of comfort and performance to the forefront of Australian basketball.

Step One will feature prominently throughout the season and will support the NBL’s highly regarded Next Stars program. Central to the partnership is the launch of a new Junior Next Stars initiative, designed to nurture up to 80 young U14 and U16 athletes across Victoria, New South Wales, Queensland, and South Australia.

These aspiring players will gain exclusive behind-the-scenes access to the NBL and will take part in specialised coaching clinics delivered by Step One Ambassadors, including Will Magnay, DJ Vasiljevic, Nathan Sobey, Tyrell Harrison, Nick Marshall, Anthony Drmic, Angus Glover, Shaun Bruce, Xavier Cooks, Kyrin Galloway and Jaylin Galloway.

>> Be notified when applications are open for the Junior Next Stars Program

“We are continually looking for partners who share our intent to empower athletes, embrace innovation, and foster the next generation of talent. Step One’s commitment to performance, comfort, and ethical sustainability aligns perfectly with our vision,” NBL’s EGM Partnerships Shenae Beus said. “Together, we’re not just supporting players on court; we’re helping build their future.”

Jason Cadee, former NBL player, and Step One ambassador added: “Basketball is all about comfort, performance, and confidence. Step One’s game-changing design and feel make it a natural fit for players at every level. I’m excited to see how this partnership adds real value - especially through the Junior Next Stars initiative – aimed at young athletes chasing their dreams.”

About Step One
Step One is a proudly Australian, direct-to-consumer brand transforming the underwear industry through comfort, innovation, and sustainability. Since its launch, Step One has grown from a bedroom start-up into a publicly listed success, selling a pair of underwear every eight seconds across Australia, the US, and the UK. Their products feature signature technologies such as the UltraGlyde anti-chafe panel, 3D elastic pouch, and ultra-soft viscose made from bamboo designed for all-day performance and comfort.