Australian trailblazers Step One partner with NBL

The National Basketball League (NBL) has taken an exciting step, announcing Step One, Australia’s trailblazing underwear brand, as its Official Underwear Partner.

Step One, renowned for its sustainable, ethically made underwear, brings its ethos of comfort and performance to the forefront of Australian basketball.

Step One will feature prominently throughout the season and will support the NBL’s highly regarded Next Stars program.

Central to the campaign is the inclusion of a number of NBL Step One Ambassadors, including Will Magnay, DJ Vasiljevic, Nathan Sobey, Tyrell Harrison, Nick Marshall, Anthony Drmic, Angus Glover, Shaun Bruce, Xavier Cooks, Kyrin Galloway and Jaylin Galloway.

“We are continually looking for partners who share our intent to empower athletes, embrace innovation, and foster the next generation of talent. Step One’s commitment to performance, comfort, and ethical sustainability aligns perfectly with our vision,” NBL’s Chief Partnerships Officer, Shenae Beus said.

Jason Cadee, former NBL player, and Step One ambassador added: “Basketball is all about comfort, performance, and confidence. Step One’s game-changing design and feel make it a natural fit for players at every level.”

About Step One

Step One is a proudly Australian, direct-to-consumer brand transforming the underwear industry through comfort, innovation, and sustainability. Since its launch, Step One has grown from a bedroom start-up into a publicly listed success, selling a pair of underwear every eight seconds across Australia, the US, and the UK. Their products feature signature technologies such as the UltraGlyde anti-chafe panel, 3D elastic pouch, and ultra-soft viscose made from bamboo designed for all-day performance and comfort.