Sharpie signs with NBL

The National Basketball League (NBL) has announced Sharpie as the Official Marker of the NBL.

The partnership will see Sharpie connect with fans across the Hungry Jack's NBL27 season, focusing on community moments and bringing supporters closer to their favourite players through autograph opportunities, in-game activations and creative fan experiences.

NBL Chief Growth Officer Samantha Green said Sharpie was a natural fit for a league with such a passionate fan base.

"We are excited to welcome Sharpie to the NBL family and work with such an iconic brand across the season," Green said.

"Sharpie is already part of so many memorable NBL moments, whether it is a fan sign, a signed jersey, a basketball or a piece of memorabilia that means something special.

"NBL fans are among the most connected to their teams, and this partnership gives us a great opportunity to bring fans even closer to the players and teams they love.

"We look forward to working with Sharpie to create some truly memorable and cherished experiences for fans across the league."

Newell Brands Head of Marketing ANZ, Tarin Olivier said the partnership would help Sharpie build on its strong connection with Australian sport and fan culture.

"Sharpie has always been at the heart of unforgettable fan moments, from bold signs held in the stands, to the autographs that become lifelong keepsakes," Olivier said.

"Partnering with the NBL allows us to deepen that connection and bring even more energy, creativity and passion to the game-day experience.

"This collaboration comes at a time of significant growth for Sharpie, and partnering with a league that continues to expand its reach and influence creates meaningful opportunities for both brands.

"We are excited to work with the NBL to elevate how fans engage with the sport they love while reinforcing Sharpie's role in the moments that matter most."

Sharpie will feature across key NBL fan engagement initiatives throughout the season, celebrating creativity, player connection and the moments fans remember long after the final buzzer.