NBL Trading Cards Return With Topps

Topps, a global leader in sports and entertainment trading cards and a part of Fanatics Collectibles, today announced its first-ever multi-year agreement with the Hungry Jack's National Basketball League (NBL), the premier professional basketball league in Australia and New Zealand.

The new deal marks Topps’ first exclusive trading card partnership with the NBL, as the company continues its international expansion, providing fans and collectors globally with high-quality products across all realms of sports and entertainment.
 
Starting later this year, Topps will launch several NBL trading card products featuring fan-favourite players and highlight moments from the league’s 10 teams including game winning baskets, iconic dunk shots and team cards.

Available in select retail locations and online through Topps.com, fans can also look out for exclusive autograph and game worn memorabilia cards to chase, along with trading cards showcasing the NBL’s biggest stars including Bryce Cotton, Chris Goulding, Aron Baynes, Xavier Cooks and more.
 
“We are thrilled to be teaming up with the National Basketball League as their exclusive trading card partner and to expand our portfolio of basketball cards on an international level,” David Leiner, Topps’ Global General Manager, Sports and Entertainment, said.

“As we continue to celebrate Topps’ rich heritage in trading cards, this agreement marks another milestone moment for the company and showcases our dedication to delivering innovative, new products to basketball fans and collectors around the world, as well as spotlighting some of the world’s greatest athletes and players.”
 
“As a leading men’s basketball league for over 40 years, we’re honoured to finally be able to highlight our talent and the groundbreaking moments that make our league so unique through our new partnership with Topps,” Brad Joyner, NBL Chief Commercial Officer, said.

"We are confident that this agreement will increase our fan base and the overall awareness of NBL, while recognising our incredibly talented and dedicated players on a global stage.”
 
Since the 1930s, Topps has continued to innovate products to include localised experiential, one-of-a-kind events and unique promotions that appeal to consumers. Through partnerships with proven local talent, and Topps’ long-standing partnerships with global licensing partners like Major League Baseball, UEFA Champions League, Bundesliga and Star Wars, this expansion in Australia and New Zealand is designed to support the creative culture of trading cards and continue Topps’ heritage of empowering collectors and new fans internationally.
 
For more information on Topps products and offerings, please visit Topps.com.
 
About The Topps Company
Founded in 1938, The Topps Company, Inc. is part of Fanatics Collectibles, the physical and digital trading cards and collectibles company within the Fanatics, Inc. digital sports platform. Topps entertains and delights consumers through a diversified, engaging, multi-platform product portfolio spanning sports and entertainment that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia and curated experiential events. Featured properties include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, Garbage Pail Kids^®, and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps^® BUNT^®, TOPPS^® KICK^®, Star Wars™: Card Trader by Topps^®, Topps^® NHL SKATE™, Marvel Collect! by Topps^® and Disney Collect! by Topps^®. For additional information visit fanaticsinc.com, topps.com, and play.toppsapps.com.