Gatorade Joins the NBL Family

The Hungry Jack’s National Basketball League (NBL) is pleased to announce that the number one global sports drink, Gatorade, will partner with the league for the 2020/21 season.

Under the partnership, Gatorade will supply the Brisbane Bullets, Melbourne United and Sydney Kings with highly effective hydration and electrolyte products. With a commitment to science-based innovation and a 50-year history of studying the best athletes in the world, Gatorade contains fluids and electrolytes to help reduce what is lost in sweat to rehydrate and replenish.

NBL Chief Commercial Officer Brad Joyner said: “Gatorade has been linked to basketball leagues across the world for decades and we are thrilled to welcome them to the NBL family.

“Having a world class brand like Gatorade partner with the NBL is a great endorsement of the league and its direction.

“In what has been a challenging period for all sports, we are grateful for the trust Gatorade has shown in the NBL and we look forward to this being the start of a long and successful partnership.”

Head of Marketing at Gatorade Tracy Hardwick said: “Gatorade has been weaved into the fabric of basketball globally for decades, so we’re excited to be partnering with the NBL here in Australia to hydrate some of the top players and teams, assisting them in their quest for peak performance.”

About Gatorade

Gatorade is a scientifically formulated sports drink designed to help replenish the body after physical activity. Gatorade products, a division of PepsiCo, are at the forefront of the global sports drink market. For more information and to view a full list of Gatorade products available, visit https://gatorade.com.au/.