The Sydney Kings are pleased to announce a new relationship between the club and MAD Basketball, an innovative and dynamic basketball training organisation for athletes of all ages and ability.   MAD Basketball operates basketball camps and academy programs all over Sydney, with involvement in the inner west, northern suburbs, south west and north west.   Sydney Kings Managing Director Jeff Van Groningen welcomes MAD Basketball and believes their philosophy matches well with the team’s approach.   “MAD Basketball is striving strongly to be an industry leader. They are results driven and aim to improve skill levels across all ages. MAD Basketball seeks to find that balance between intensity and discipline in training whilst ensuring participants experience the joy and fun that the great game of basketball provides.   MAD Basketball is an aspirational brand and are focused on a high level of professionalism as a group. That's very refreshing”, Van Groningen said.  

MAD Basketball Managing Director Ronnie Khalil & Sydney Kings Managing Director Jeff Van Groningen sign off on the deal outside Qudos Bank Arena

  Sydney Kings players and coaches will throughout the year attend a number of MAD Basketball  camps and academy sessions, providing additional expertise and experience to assist the MAD Basketball coaching staff.   MAD Basketball Managing Director Ronnie Khalil and Basketball Operations Director Marvin Bayer are both excited by the new partnership.   “The professionalism and direction of the Kings attracted us to their organisation. They have a great basketball infrastructure and for us to be associated with them will be of great benefit to our brand. I know we’ve both got great success ahead of us and MAD Basketball is honoured to become part of team.”   “Leadership, skill development and teaching the kids the right way to succeed are our objectives. We want to set high expectations and high goals and more importantly show the kids that anything is possible – if you put your mind to it and apply discipline”, Mr Khalil said.   MAD Basketball's commitment to the Kings sees them become a sponsorship partner at the significant "Foundation Sponsor" level.   Sydney Kings players and coaches will throughout the year attend MAD Basketball  camps and academy sessions, providing additional expertise and experience to assist the MAD Basketball coaching staff. Please go to www.madbasketball.com.au for details.