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NBL fixtures built for fans and broadcast

The National Basketball League (NBL) today announced that its 2015/16 schedule will feature regular season games five days a week, from Wednesday to Sunday every week across its 19 round season.  The revised schedule reflects a deliberate strategy to slot perfectly into the AFL and NRL off seasons, while serving up prime time sport to fans throughout the summer. Executive Director of the NBL Larry Kestelman said the new schedule included 7.30pm games on Wednesday, Thursday, Friday and Saturday evenings, as well as games on Sunday afternoons and evenings, expanding on what was previously a traditional Friday night to Sunday offering. “Myself, the board and the newly-appointed General Manager of the NBL Jeremy Loeliger are committed to presenting the public, our corporate partners, and any potential broadcasters with the best product we can at the most appropriate time of year, and the most appropriate times of the week.  Making the NBL available for consumption five days a week is an attractive proposition for all of them,” he said. “We are positioning the NBL to be the number one entertainment sport in Australia and New Zealand. “We have moved to a 19 week regular season so that we’re not competing head to head with the traditional winter sport offering. Trying to accommodate an entire regular season of content into that period, using a traditional weekend schedule, would have been selling the sport short.” NBL General Manager Jeremy Loeliger said the NBL was confident going up against the Big Bash for mid-week audiences. “Australia hasn’t seen two major league sports compete for mid-week numbers for some time, but we are really confident that the NBL will deliver great results over the summer period.  Australians love their sport and we think our schedule gives them a new option of consuming a frontline, elite sporting competition mid-week,” he said. This week, the NBL announced that it had embarked on a digital asset campaign and will create both a local and global content hub for basketball, where fans will be able to access the latest basketball content from Australia and New Zealand and around the world. The new digital platform hub will accompany a complete overhaul being undertaken by Publicis Mojo and Fox Sports Pulse of the NBL’s website and digital customer interface, along with those of all eight of its clubs. Together, they will provide fans and customers of the NBL with an experience the likes of which they have not seen before in a basketball context, with the NBL looking to match, if not exceed, other major sport’s online and fan engagement presence in Australia. Mr Loeliger said the new digital engagement experience would give fans an opportunity to be more engaged than ever, particularly over the summer school holiday period when mid-week games are on offer. “The NBL is a great mid-week entertainment prospect.  It’s not a huge time commitment, and it’s an incredible spectator experience no matter your age or previous exposure to the sport.  We know our sport is particularly loved by a demographic that has become accustomed to consuming entertainment across multiple platforms – sometimes simultaneously.  Accordingly, we need to provide an online experience that fans, in particular younger fans who weren’t around during the height of basketball’s success in the 1990s, can engage with on a more meaningful and rewarding level.” The NBL will release the full 2015/16 schedule next week.
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