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helloworld announced as the NBL's official travel partner

Australian travel agency group helloworld has scored the title of Official Travel Partner to the National Basketball League (NBL) for the upcoming 2015/16 NBL season.

Basketball is one of the most highly participated sports played by young Australians and helloworld has identified the NBL as the perfect demographic fit to profile thehelloworld brand and agents nationwide. 

“We are thrilled to be announced as the official travel providers for the NBL. The partnership is a great way to profile the helloworld brand and our agents across the country and connect with a demographic of young professionals and families who love to travel. We look forward to helping NBL players and fans create the best travel experience whether that be interstate to see their favourite teams play, or overseas to watch international basketball stars,” says helloworld’s Chief Executive Officer Elizabeth Gaines.

Through the partnership, helloworld will gain valuable exposure to the NBL’s large fanbase, and give them the ability to conveniently book domestic or local travel from helloworld.com.au, or directly through the NBL homepage. 

NBL Executive Director Larry Kestelman said the NBL is excited to partner with the helloworld network.

“Basketball has the highest levels of participation of any sport played by Australian kids, with enormous popularity across all genders and cultures and helloworld compliments our demographic perfectly.

"helloworld’s global reach supports our international strategy and their seamless online experience allows our fans to easily book travel directly from the NBL website," he said.

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