Share in a $120K total prize pool.
Your content, NBL’s stage, all season long
Be crowned the NBL’s MVC
Jaimie creates social-first content that sits between sport, entertainment and personality. Not the stats, the stories. Her strength is taking audiences inside an experience and making them feel part of it while having a good laugh along the way. She also absolutely froths sport. Basketball got her two years ago and hasn't let up. Turns out that's more than enough.
Fashion Critical delivers forensic, acerbic commentary on the red carpet hits and misses of A-listers worldwide, plus golden tips on FARSHUN. Her albums are devoured by over half a million people, celebrities, stylists and designers among them. If Fashion Critical didn't critique it, did it even happen?
Danny Grant backs people. Artists, scenes, anyone doing something good without enough eyes on it. Music, culture, interviews, six projects at once. He'll put himself in frame if it shines a light on someone else's work. Australia's creative industry is full of people with a story about how Danny helped.
For a long time sports media stayed in its lane. Through TYPEMedia, Cheets proved it didn't have to. Sport, street culture, fashion and humour, personality-led and social-first. Less sports reporting, more group chat. People don't just care about the game. They care about everything happening around it.
Harry built Roaming Haz by saying yes. To awkward conversations, to opportunities, to showing up before he knew where it led. Game-day vox pops and street interviews, putting fans and players on the spot. Grew up around grassroots basketball. In an internet obsessed with perfection, his superpower is being human.
As the creator behind Baseline Hoops, Nate has built one of Australia's most recognisable basketball communities by focusing on the people, stories and moments beyond the final score. Community-first storytelling, grassroots features, player and fan interviews, the candid moments around the game. To a generation growing up with basketball, Baseline is part of it.
Basketball. Your Story. Your Way. Your content. Your perspective. Show us what you've got!
Create and post basketball content your way, across the platforms you already use.
There's no separate upload or submission process. Just keep creating and posting throughout the season.
Make sure you tag @NBL in every eligible post so we can track your content. Posts without the tag can't be counted.
The NBLMVC is the NBL's national creator competition, spanning Australia and New Zealand. It's a chance for creators to tell their own stories, in their own format, inspired by basketball and the NBL.
$100,000 to the NBLMVC Champion, and $10,000 awarded to the runner up at the end of the season. 10 x $1,000 Creator Challenge awards are also up for grabs, plus additional prizes from our monthly partners. Creators are encouraged to tune into MVC and NBL content channels to hear about prize grabs, grants and experiences which will be available throughout the campaign.
No. NBLMVC is an open field with no restriction on niche or lens, fashion, music, art, sport, design, gaming, film and community creators are all welcome to bring their own take on the NBL.
Any creator aged 18 or over, based in Australia or New Zealand. There's no follower threshold, everyone starts on an even playing field.
Registration is open all season. Creators can join at any time between the campaign launch and the season's end.
Head to https://www.nbl.com.au/mvc and complete a registration form. Terms & conditions and usage rights are confirmed at the point of completion, which officially registers you for the season.
No, entry is free. You just need to register and start creating.
Yes. Registration is open all season, so you can join at any point and still be eligible. Ideally, make that part of your story, address where you're jumping in as part of your content. Judging takes into account how long you've been registered, it's about the quality, creativity and consistency of what you create in that time, not the total volume compared to creators who registered on day one.
No. There's no set minimum number of posts. What matters is a genuine, consistent body of work, how regularly you're creating, alongside the quality and creativity of what you post. Someone who registers later in the season is judged on their output relative to the time they've been in the competition, not against a fixed target.
No. There's no follower threshold to enter, and follower count on its own doesn't improve your chances. Judging looks at creativity, quality, how well you're using your platform, and how you're growing and engaging your own audience, not raw follower numbers. Be sure to refer to judging criteria for more detail.
Always eligible: Instagram, Facebook, TikTok. Eligible, if backed by a tagged post on one of the above: YouTube, Spotify, Apple Podcasts, SoundCloud, Twitch. Post your long-form content wherever it lives, then support it with a tagged clip, trailer or ‘new episode is up’ post on Instagram, Facebook or TikTok. That post is what makes you findable, judging looks at the actual video, episode or stream, not just the promo clip. Not eligible: Discord, Kick, RedNote (Xiaohongshu), Snapchat. If your community lives somewhere else NBL doesn't publish to, like Pinterest or Reddit, share your content to Instagram, Facebook or TikTok and tag @NBL there for it to count.
One is enough. You don't need to be active on Instagram, Facebook and TikTok, entering on a single platform is completely fine. If the same piece of content is posted across more than one platform, it counts as one entry, not multiple.
Any NBL-inspired content, through whatever creative lens is authentically yours. Post it to Instagram, Facebook or TikTok and tag @NBL.
Yes. Registration grants the NBL a non-exclusive licence to use your content, including reposts and collaborations, in-venue play, broadcast and weekly show use, but you retain ownership throughout.
The NBLMVC Champion grants the NBL 30+ hours of filming, interviews and marketing use, and shares their win with their own followers (with content approved by the NBL beforehand).
No. Collab content, posted jointly with the NBL's official channel or another NBL partner channel, especially anything with ad spend behind it, isn't part of NBLMVC. It creates an uneven playing field for other entrants, and starts to look like a commercial partnership rather than your own entry. That said, we'll still celebrate and recognise standout contributions along the way, and your content may be reposted or shared on NBL channels under the standard content licence above.
Registered creators are eligible to apply for Creator Accreditation to access NBL events across the season, which are distributed subject to availability.
Finalists are selected on their body of work relative to the period from when the entrant registered. Judging considers: originality and strength of creative idea; consistency and quality across the period in which the entrant was registered; audience response and engagement; cultural relevance; ability to bring new audiences to the NBL; and the potential for NBL to commission, develop or scale the entrant's work. There's no minimum number of posts required, commitment and consistency are considered as part of your overall body of work, not measured against a fixed target.
Members of the MVC judging panel will be publicly announced in due course.
Entries close at 11:59pm AEST on 15 March 2027. Content published after this time will not be eligible for judging.
Judging will commence and the MVC Champion will be announced after the entry window has closed.